Excerpt from a YouTube video advising how to make effective autoplay videos for LinkedIn: upload separate captions and thumbnails, design visually interesting hooks for muted autoplay, and adopt a learning-oriented, authentic, and entertaining tone tied to a person to engage LinkedIn viewers.
Chapters
A lot of these videos start muted so you have to have captions. You're going to need to upload Captions separately to LinkedIn. You need to upload the thumbnail separately. So you want to think about that up front. What is that? But most people in the feed today are going to see an autoplay muted video. And so having things that visually are interesting as a hook basically not just like what someone's saying but having an interesting visual at the beginning I think matters in any of those contexts where it's starting like this. So LinkedIn is another one. And then I think people are in more of a mindset on LinkedIn to learn. And you know, we're looking for tips for our careers. We're looking for marketing to channels that are new. We're looking to learn from others. And so I think you want to take more of like a learning bent, but it definitely should be authentic, attached to a person and ideally entertaining.