Speech transcript of the CEO of Vimeo delivered at Inbound (first appearance). The speaker frames video as the intersection of storytelling and marketing, introduces personal background as an aspiring playwright, and positions Vimeo as working to harness opportunities and address challenges for marketers using video.
Chapters
Thank you. It's so great to be here at my first inbound, and this is an amazing crowd. I feel like I can see a few faces that I recognize from past lives, which is very cool. So, as my team knows, I tend to get really excited when talking about video and how it can empower marketers. I am a marketer myself, so I've been in your shoes. And now, as the leader of a global video platform, I feel like I have this really unique vantage point. It's like I'm watching in slow motion as the art of storytelling and the science of marketing collide. And video is the medium that is forcing this collision. So this is a topic that is near and dear to my heart. It presents a lot of challenges for marketers, but also some incredible opportunities. Opportunities that we are trying to harness as at Vimeo. And that's what I'm here to talk about today. Quick side note, as you may be able to tell, I've got a little one on the way, and based on the amount of kicking that's happening right now, I'd say he's just as excited about this topic as I am. We definitely have a future marketer in here. So I'm going to start by telling you a little bit about me. Growing up, I actually wanted to be a playwright. So here I am as a kid. Now, if you can look past the nerdy awkwardness in this photo, you will see an aspiring storyteller. As a girl, I loved to write scripts. I would put on these plays in our basement, and I'd make my little sister and brother act in them. At eight years old, I wanted to tell stories because they were a limitless outlet for my imagination. I wanted to move people.
