ChatGPT Hacks to GROW YOUR BUSINESS $$

Picture a single tool that can transform your digital marketing in an instant. Sound like a dream? Well, not anymore. Welcome to ChatGPT, a marketer's new superpower. But with great power comes great responsibility. My uncle once said that to me, and in this video I'm going to share six strategic tips on how to use ChatGPT for high quality results. And in case you're looking for a quick AI refresher, check out our video linked in the description below or where we break down it all for you. So first things first, you want to be mindful of Google and eeat. This stands for experience, expertise, authoritativeness and trustworthiness as described in Chapter 8.3 of Google's Holy Book of Guidelines. A website or content creator who's the uniquely authoritative Go to source for a topic has very high eeat. If you're automating everything, you might have the volume to be considered authoritative, but you won't meet the uniquely requirement. So does that mean you need to run for the hills and never touch ChatGPT? No. It's one of the most powerful marketing tools out there. But it's a tool to assist with your content creation, not a tool to put content creation into autopilot. You'll get the Most out of ChatGPT using it as an expert assistant, one that enhances and magnifies your unique knowledge rather than replacing it entirely. And another piece of good news, ChatGPT can easily be integrated with other marketing tools and is also highly customizable. The that means you can use ChatGPT to complement your existing marketing workflows, platforms and current processes, which is way better than having to overhaul them to incorporate some shiny new piece of tech. So onto number two Enhancing long form content. If you don't have the resources or time to focus on long form content, ChatGPT has your back with many different ways to power your long form content creation. For example, you can save a lot of time by using ChatGPT as an outlining tool, getting the skeleton of your content creating ready much faster. Once you have a topic, ChatGPT can assist in creating an outline for it. It can also suggest sections, subsections and key points to cover in each section. This can make the actual writing process more streamlined and organized. So let's say you're writing about your eco friendly home renovation business. You want to talk about eco friendly construction materials and remember to be specific. Give ChatGPT the word count, your writing style, and any other details relevant to your blog post. Can you create an outline for an 800 word blog post in a relaxed conversational style Top eco friendly building materials and what their benefits are. Make sure to diligently cross reference any information provided by ChatGPT that may not align with your existing knowledge. Another way ChatGPT can help is by drafting longer sections. It can generate initial drafts based on the outline. Of course, this will require your review and edits, but it can take a significant load off the writing process. And lastly, ChatGPT can help you edit long form content so you're not alone reviewing 800 plus words. It can offer suggestions for better phrasing or word choice and identify areas that could be expanded or clarified. ChatGPT's assistance might be what you need to kickstart that long form content Production Number three Generating Social Media Posts we all know as marketers that there's something equally important as the blogs, ebooks and podcasts we produce, and that's promoting them to maximize engagement and lead generation. So extra Good news, ChatGPT can help you out on this front as well. Back to the eco friendly home renovation business example. Imagine you hired a razor sharp marketing agency. They helped you produce a series of expert tutorial videos that explain eco friendly approaches to various DIY renovation projects. But to make the videos as good as possible, you've used all your budget for the quarter and you've got nothing left for social posts that will help promote them. Enter the Savior. Oh ChatGPT. With ChatGPT running, input a prompt like in the style of an experienced social media copywriter. Write a highly clickable Instagram post to promote a tutorial video titled how to renovate your kitchen in the most eco friendly way. You'll not only get ahead with the initial copy tailored to the channel you named, ChatGPT will also automatically write it with the best practices in mind. That includes character lengths and the use of hashtags, et cetera. But what if it isn't just the social posts you don't have time, budget or expertise for? It's the actual social media strategy. Yes, I can hear your gasps through the screen because friends, it's time for number four using ChatGPT to help develop your social media strategy. I want you to keep your arms and legs inside the vehicle because we're strapping into the future here. ChatGPT isn't just a content assistant machine, it can also give you great strategic tips. Let's say as the head of marketing of our eco friendly home renovation business, you want to craft a campaign that hits your brand awareness goals. Head over to ChatGPT and input a prompt like this in the style of a senior level social media manager. Write a detailed social media marketing campaign. The goal of the campaign is to raise brand awareness for an eco friendly home renovation company. And voila. ChatGPT will draw up a campaign with a list of specific recommendations targeted to your goal. These tips could range from best practices like respond promptly to user comments all the way through to more strategic tips like hashtag campaigns or even influencer marketing ideas. It really is like having a super skilled professional marketing assistant right at your fingertips. Keep in mind that your unique knowledge, team input and comprehensive research are all integral to shaping your digital marketing strategy. However, with the innovative assistance of ChatGPT, you can streamline the process, discover fresh ideas and gain a competitive edge. Now our top tip is to get the Most out of ChatGPT prompts. Get detailed the output of ChatGPT is only as good as the prompt you give it. A prompt like create a viral social media campaign for a renovation company won't really get you that far. To take it to the next level, make sure your prompt includes things like the level of experience you want expressed in the output. For example, in the style of a senior level social media manager. And also the goal of the campaign. For example, the goal of the campaign is to raise brand awareness for an eco friendly home renovation company. This level of detail is going to make all the difference. All right, tip over. Let's get back to business. It's time for tip number five, using ChatGPT for target audience research. The better we know our audience, the more effective our marketing moves will be. But what happens when your business moves fast and you don't have time for a deep dive into into your target audience? ChatGPT can help plug this gap. Let's say you're a marketing strategist for a startup that offers a data secure work from home solution. You're new in the market, so you need to balance rapid growth with steering the company in the right direction. Well, ChatGPT is going to be the ace up your sleeve. Head over to ChatGPT and enter a detailed prompt like as an expert research analyst, write a list of pain points that users of work from home platforms complain about. ChatGPT generates responses based on a combination of licensed data, data created by human trainers and publicly available data. So it can compile a list of potential pain points experienced by users of work from home platforms, giving you a wicked fast way to strengthen your bond with the customers you already have. So this time, jump over to ChatGPT and feed in a prompt like As a customer success expert, write a survey that assesses customer sentiment for a data secure work from home platform. Must include Net Promoter Score, Customer Effort Score, and Net Easy Score. You're then free to send the survey to your customers and start analyzing that sweet, sweet data. Finally, here's number six and oh boy, is it a good one. Using ChatGPT to boost personalization Customers care about personalization a lot. According to a study by McKinsey and Company, 76% of customers actively get frustrated when confronted with products or offers that are irrelevant to them. Want a fast and efficient way to ratchet up your personalization? Head over to ChatGPT and input a prompt like act like a senior level email marketer. Write 10 ideas for personalized offers highly relevant to a power user of a data secure work from home platform. Approaching contract renewal? Want to take it a step further? Select one of these ideas and ask ChatGPT to generate a personalized email and email subject line to deliver this offer to your customer. And there you have it. Six ways marketers can use ChatGPT to improve marketing so in conclusion, ChatGPT is a powerful marketing tool that can help small and medium sized businesses quickly and easily generate content that's personalized and on trend without running up mammoth costs. As long as you don't over rely on it, ChatGPT might just take your marketing to the next level in 2023. Want to find out more about how marketers can use tech to improve their results? Check out the links below to two handy guides, how to stay current on emerging tech and and the State of AI in marketing in 2023. And if you thought all of this was super nifty, my friend, you're gonna love what we're building at HubSpot. Our very own Campaign Assistant is a free AI marketing asset creator that generates copy for landing pages, emails or ads in just a few clicks so you can focus on tasks that need a human touch. If you tested out the prompts in the video, let us know the results in the comments below. And of course, if you want to be the first to hear about new releases from HubSpot, don't forget to like and subscribe. Until then, I'll see you next time. I can't find this client info. Have you heard of HubSpot? HubSpot is a CRM platform so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot grow better.