Richard Branson launched Virgin Cola in 1994 to take on Coca-Cola, drove a tank through Times Square crushing Coke cans, and saw the product yanked from shelves. Branson later said he should only enter markets where he's clearly better than competitors.
This is how a billionaire lost millions by making one.
Big mistake.
The year is 1994 and Virgin Airlines owner Sir Richard Branson wanted to start.
His own soda company, Virgin Cola.
Welcome to.
Virgin Cola, the home of liquid perfection. The goal to be direct competition to Coca Cola. It was first sold in the uk.
Where it started to.
Gain a considerable market share and within two years beat Coca Cola as the number one soldier company in the uk. This is where it gets wild. Branson then set his sights on going to America and beating Coca Cola on.
Their own turf.
As part of his campaign, he drove.
A tank through Times.
Square, crushing through a pile of Coca Cola, officially declaring war on the brand. Coca Cola heard and.
Then Virgin Cola.
Started disappearing off of shelves. Some say it was an underhanded attack where Coca Cola said they'd pull their products if retailers gave shelf space to the competitor.
When asked what lesson he learned, Branson.
Said, only to go into business where you are palpably better than all the competition.
What?
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