Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Craft an Irresistible 2024 Value Proposition with a FREE Template!

Name: Craft an Irresistible 2024 Value Proposition with a FREE Template!
Uploaded: 2024-05-09T13:18:09+00:00
Duration: 55 s
Channel: Patrick Biddiscombe
Description: Patrick Biddiscombe explains how Flare Audio's Calmer earplugs, made for musicians in 2015, unexpectedly became popular with neurodivergent and autistic…

9 May 2024 · 1 min

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0:55

Patrick Biddiscombe explains how Flare Audio's Calmer earplugs, made for musicians in 2015, unexpectedly became popular with neurodivergent and autistic people seeking noise reduction. The company shifted its value proposition to serve both audiences, making Calmer a core product with the tagline "Long live ears."

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These earplugs accidentally just solved a big problem, and they weren't even invented to solve it. Flare Audio's Calmer earplugs reduce everyday noise, improve focus, and provide better sound quality, but they were originally designed for musicians. Flare launched their high definition earphones in 2015, including the calmer earplugs to provide all round enhanced sound experience. Just so happens, Calmer Earplugs are a huge help for neurodivergent people and people with autism to Flare surprise. Calmer became one of their most popular items and they told tweaked their value proposition to include a brand new audience. Flair's tagline is Long live ears, but their value proposition is everything for your ears, allowing people to curate their listening experience, whether that's great music or everyday noise reduction. Flair responded to their users needs and now Calmer is one of their core products. If you want to start developing an awesome value proposition like Flare, check out our full length video below.