Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Create a Business Slogan in 4 Steps

Name: Create a Business Slogan in 4 Steps
Uploaded: 2024-01-23T14:43:58+00:00
Duration: 25 s
Channel: Patrick Biddiscombe
Description: Excerpt from a YouTube transcript advising on whether to include a brand name in a slogan. The speaker notes that using the brand name increases…

23 Jan 2024 · 0 min

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0:25

Excerpt from a YouTube transcript advising on whether to include a brand name in a slogan. The speaker notes that using the brand name increases visibility—useful for new businesses—but that omitting the brand name often makes slogans feel more genuine and better liked. The excerpt closes by directing viewers to review common mistakes to avoid when creating slogans.

While plastering the name of your brand all over your slogan is great for visibility, it can be kind of a double edged sword. On one hand, it's a great way to get your name stuck in people's heads, especially if you're a brand new business. But believe it or not, slogans without a brand name usually come across as more genuine and tend to be better liked. Now that you have a great slogan, it's time to check out what mistakes you should avoid when you do this process on your own.