Create Quality Content At Speed With Content Agent | HubSpot Spotlight

Lukas demos HubSpot's Content Agent, which generates on-brand content at scale. It pulls from reference files you upload, creates landing pages from goal to publish in one workflow, and auto-links internally to boost SEO and engagement.
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Hey everybody, I'm Lukas and I'm going to give you a demo of the Content Agent. The Content Agent helps you scale your content creation efforts with minimal setup time by helping you create on brand high quality landing pages, blog posts, podcasts and case studies. When you first start creating a blog post, you will immediately notice our new topic ideation feature. Instead of just giving you one idea, we now give you multiple suggestions along with an explanation of why each topic would resonate with with your target audience. Once you select an idea or enter your own, you will have an opportunity to upload a reference file. A reference file can be anything. Notes, research, talking points and the Content Agent will seamlessly incorporate the content from that reference file into the generated blog post. Now we know that every good blog post needs a good image, and thanks to our new AI image generation model, every photo we generate is now sharper and more professional. And that means there are fewer photos with extra body parts. All of this content is great, but it has to engage your audience and it has to be consistent with your brand. Our new brand identity model starts working right away, taking into account your products, customers and services. To ensure that the texts we generate truly represent your brand, we've also streamlined the content agent user experience. Take landing page creation for example. We've simplified the process of selecting the goal for your landing page, allowing you to go first from concept to a published page in just a few minutes. Once you select the goal, the Content Agent will go to work, optimizing every element of the page for maximum conversion potential. This simplified interface lets you focus on what matters most, creating high converting landing pages without getting caught up in complex decisions. The Content Agent can even take care of internal linking for you. Every blog post that you generate includes a smart connection to your existing content, enhancing both your reader engagement and and your SEO. Your visitors will discover more relevant content and search engines will better understand the overall value of your site, all without any extra effort on your part. These improvements deliver immediate impact, allowing you to focus on creating high quality on brand content from day one with minimal setup and maximum efficiency. Visit HubSpot.comspot for all the latest updates.
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