Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Did Google Just Kill Email Marketing? - 0.3% Spam Rate = Blocked by Gmail: What Now?

Name: Did Google Just Kill Email Marketing? - 0.3% Spam Rate = Blocked by Gmail: What Now?
Uploaded: 2023-12-22T12:00:38+00:00
Duration: 35 s
Channel: Patrick Biddiscombe
Description: Gmail and Yahoo now block senders with spam complaint rates above 0.3% as of February 2024. Patrick Biddiscombe explains what marketers need to do: focus…

22 Dec 2023 · 1 min

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Gmail and Yahoo now block senders with spam complaint rates above 0.3% as of February 2024. Patrick Biddiscombe explains what marketers need to do: focus on engaged subscribers and quality over volume, or risk getting blocked entirely.

Questions this video answers

0.3% (more than 0.3% of recipients marking the message as spam).

As of February 2024.

Marketing Against the Grain podcast; Marketing Gets the Green, episode 184 (YouTube).

Chapters

Google and Yahoo just changed email marketing forever. Here's the deal. As of February 2024, if your emails have over a 0.3% spam rate, this means more than 0.3% of recipients are marking it as spam. For whatever reason, you'll be blocked from Gmail and Yahoo inboxes. It's a strict move targeting spammy practices. What does this mean for you? Well, Kevin Kieran broke it down for us on the Marketing against the Grain podcast. It's all about quality now. Massive email blasts won't cut it. You need engaged subscribers who genuinely want your content. If you want to see the full story and get deeper advice on how to handle the change, check out Marketing Gets the Green on YouTube. It's episode 184.