Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Did MrBeast unlock the secret to getting more views on YouTube?

Name: Did MrBeast unlock the secret to getting more views on YouTube?
Uploaded: 2023-11-21T12:00:25+00:00
Duration: 42 s
Channel: Patrick Biddiscombe
Description: Patrick Biddiscombe breaks down MrBeast's AB test comparing thumbnail styles. A closed-mouth expression outperformed the shocked open-mouth look for…

21 Nov 2023 · 1 min

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Patrick Biddiscombe breaks down MrBeast's AB test comparing thumbnail styles. A closed-mouth expression outperformed the shocked open-mouth look for watch time across multiple identical tests, suggesting simpler thumbnails may become the new standard.

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Mr. Beast discovered the easiest way to get longer watch times on YouTube. Here's a hint, it has something to do with his video thumbnails, and it actually seems to be working. It started with a YouTube experiment that MrBeast used to compare different thumbnail facial expressions. Here's version A and here's version B. Can you guess which thumbnail won? Believe it or not, it was the simple closed mouth version in thumbnail B. That's right, the age old shock face strategy used by youtubers everywhere actually lost. While MrBeast didn't share specific numbers for watch time or other metrics, did reveal the results of multiple AB thumbnail tests on X and they were the same every time. You know what this means, right? We're probably going to see everyone doing this from now on, and it's no surprise that.