Did You Know: These Three Words Led To A Billion Dollar Campaign?

Did you know that these three words made Nike a billion dollar business? This is Phil Knight. He created Nike. But before Nike would take off, Phil needed to do some branding. First, he needed to come up with a name for his new company. He decided to name it Nike, after the Greek goddess Nike, which resembled victory, strength, and speed. He then hired a random graphic design student at Portland State University and paid her $35 to come up with a logo for Nike. And that's how the Nike swoosh came to be. There was just one final thing. A slogan. Phil hired Dan Biden, who owned an ad agency, and asked him to come up with a slogan for Nike. One night, Dan turned on the news, and while watching, he saw convicted murderer Gary Gilmore say his final words before being executed. Those final words were, let's do it. A light bulb went off in Dan's head. He swapped out let's with just and bam. That's how the Nike slogan was born.