Did You Know: This Ad Changed How Drinks Are Marketed

Did you know this ad changed how drinks are marketed.

Enjoy Proving that Guinness is good for.

You in 1929, the beloved Irish beer company decided to try their hand at print marketing. During initial market research with ad agency S.H. benson, people in the research group would tell the company that they felt great after drinking a pint. Thus, the slogan Guinness is good for you was born. For the next three decades, Guinness would roll out slogans like Guinness for strength, Lovely day for a Guinness and my goodness, my Guinness. Doctors would respond, saying that they often prescrib Guinness to patients following some kind of operation because it was believed to be so rich in iron. Claims that Guinness is good for you due to the high level of nutrients and antioxidants persist to this very day. But advertising that alcoholic drinks can in any way improve your physical performance is now prohibited. Due largely to this campaign, the current owners of Guinness say we never make any medical claims about our drinks. Want to see some clever print ad examples to complement your own campaign? Click the link for the blog.