Did You Know? This Ad Invented Business Casual Attire! (Levi's) #shorts

Did you know that this is how business casual attire became popular? In the early 1990s, the American Apparel industry wasn't doing so great, and Levi's noticed a huge opportunity to make an influence. One area that they saw this opportunity in was the workplace. In 1992, Levi's came out with a casual dress code guide, and they even had a hotline that companies could call to get advice on how to dress appropriately but relaxed in the workplace. The guide simply marketed business casual clothes without any blatant logos or names on it, and this became a huge success for Levi's. They even started consulting with thousands of companies like IBM and Aetna after this guide was released. Sounds pretty simple to us today, but this was how Levi's figured out a way to define a dress code and turn an entire country of business professionals into consumers.