Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Did You Know: This Ad Is The Highest Viewed Live Stream Ever? (Red Bull 2012)

Name: Did You Know: This Ad Is The Highest Viewed Live Stream Ever? (Red Bull 2012)
Uploaded: 2022-02-27T23:00:23+00:00
Duration: 44 s
Channel: Patrick Biddiscombe
Description: Red Bull funded Felix Baumgartner's 2012 jump from near-space, where he became the first person to break the sound barrier outside a vehicle. The…

27 Feb 2022 · 1 min

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0:44

Red Bull funded Felix Baumgartner's 2012 jump from near-space, where he became the first person to break the sound barrier outside a vehicle. The livestream drew 8 million concurrent viewers, a YouTube record at the time, with 340 million total views before the jump even happened.

Questions this video answers

October 2012.

More than 340 million site views.

A record 8 million concurrent live viewers.

Patrick Biddiscombe.

February 27, 2022.

Chapters

Did you know this ad is the highest viewed live Stream ever. In October 2012, Red Bull fully funded and created a promotion where a man base jumps down to earth from space. The man, while wearing a custom Red Bull space jumpsuit, became the first person to break the sound barrier without being inside of a rocket. YouTube's livestream of the event generated more than 340 million site views before the jump even took place, and a record breaking 8 million viewers watched live during the event itself. For companies, creating and producing your own content has absolutely moved to the top of the agenda. This moment ushered in a new era in advertising history, one where the commercial doesn't interrupt the event. The commercial is the event. Want to learn more about how to handle your own marketing campaign? Click the link. Check out our blog.