Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Did You Know: This Internal Memo Became An Iconic Marketing Campaign?

Name: Did You Know: This Internal Memo Became An Iconic Marketing Campaign?
Uploaded: 2022-03-11T14:30:01+00:00
Duration: 41 s
Channel: Patrick Biddiscombe
Description: An internal Westinghouse memo inspired J. Howard Miller to create the "We Can Do It" poster in 1942, displayed to Midwest employees for just two weeks…

11 Mar 2022 · 1 min

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An internal Westinghouse memo inspired J. Howard Miller to create the "We Can Do It" poster in 1942, displayed to Midwest employees for just two weeks. It helped drive American women in the workforce from 12 million to 20 million by 1944, a 57% jump from 1940.

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J. Howard Miller.

March 11, 2022; uploaded by Patrick Biddiscombe.

Displayed only to Westinghouse employees in the Midwest for a two-week period in 1943.

An increase from 12 million to 20 million by 1944 (a 57% increase from 1940).

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Did you know? This internal memo became an iconic marketing campaign in 1942. Westinghouse Electric Corporation was looking for a way to inspire its workers to work harder, so artist J. Howard Miller was hired to create a series of posters to promote worker enthusiasm. We Can do it was born. He took inspiration from Rosie the Riveter. Rosie was a cultural icon representing the women who worked in factories and shipyards during World War II. This poster was displayed only to Westinghouse employees in the Midwest during a two week period in 1943, but it inspired a social movement that increased the number of working American women from 12 million to 20 million by 1944, a 57% increase from 1940. Want to update your own marketing campaign? Click the link for the blog.