Discover the Hidden Superpower Behind Top Brands

I look at Tesla, right, Which is a company that I have no affinity for. I'm not into cars, just don't care. But I see how they've built a cult like following of people who amplify everything that they do. And even when a lot of fundamentals and problems and challenges come up, they have this incredibly loyal community that to use a phrase from the. Do you remember the Harley Davidson days of the 1990s? I don't know if you guys remember this, but there used to be a bumper sticker that Harley Davidson motorcycle owners would put on their bikes and it would say, I'd rather push my Harley than ride your Kawasaki. Right. And Tesla owners are kind of the same way. Right. They'd rather have their thing break down and be in the shop for months and get recalled and pay way more than they need to than drive anything else. Yeah. I think that ability to build product and brand that resonates with amplifiers, not just end consumers, is going to be a superpower.