Embracing Change: Leveraging New Opportunities in a Shifting Marketing Landscape

There's going to be two types of people in the marketing world over the next few years. They're going to be the type of people who are like, oh, gosh, this is all changing. Less people are reading my email, less people are coming to my website. I hate AI. I hate this world. This is horrible. The other type of person is going to say, all this change is going to open up new opportunities. And if I keep my eyes open for those new opportunities, I can actually go grow faster than I was because these new opportunities are going to have way less competition. Part of what's happened in marketing over the last decade, everybody's done the same things because the technology platforms have been really mature. I'll run ads on Google and Facebook and YouTube. Great. There's not much leverage in that, right? Like search engine results pages. Really, really competitive. Everybody's pretty good at SEO now. It's really hard to, like, get any type of 100%, 200%, 300% edge over your competition. You only get those big edges in times of change.