A short YouTube customer-success testimonial (EZ Texting) describing why the company selected HubSpot as its CRM: it was easy to implement (live within a couple of weeks), scalable, budget-friendly, and user-friendly for admins and reps. Speakers highlight customizations (integrations, round-robin rules), HubSpot sequences as a high-value sales tool, and business impacts including faster follow-up on leads and the ability to triple headcount while maintaining efficient workflows.
Questions this video answers
Patrick Biddiscombe
HubSpot
A couple of weeks
Sequences
They were able to triple their headcount.
Chapters
So easy texting is voice and text messaging for business. My role as director of Sales Operations is to make the sales team's job easier. The biggest challenge with the volume of signups and activity that we get is really the prioritization. Sooner you reach somebody, the more likely you are to convert them. Getting to them as quickly as possible is critical. We needed a CRM that met our criteria of being easy to scale, short time to implementation and worked within our budget. HubSpot came out as the winner. We were up and running within a couple of weeks to start following up with our tens of thousands of customers that were already on the books.
So at my job before this, we used a different CRM, which is usually considered the industry standard. And we're an enterprise level company. We have offices all over the world. So when I came to EasyTexting and saw HubSpot, I thought, what is this? I wasn't quite sure, wasn't sold on it. But just after a few weeks it all just kind of clicked. Felt like I was working more efficiently. HubSpot gives us the chance to communicate effectively with everybody across every team.
One of the things that's great about working with HubSpot made a lot of customizations to the platform so that we can capture additional data points. We've deployed a couple of HubSpot integration tools and we have rules set up within HubSpot to round robin those contacts. It's very user friendly from an admin perspective. I don't have to be a developer or a coding genius.
My favorite tool in HubSpot are the sequences. Just today I sent a bunch of sequences to people that I haven't talked to in months and got 5 responses back of people that said, oh, I just forgot about you. I'd love to chat.
So for companies who are evaluating CRM options, I would encourage them to seriously consider using HubSpot.
We've been able to triple our headcount. Having a CRM like HubSpot that's easy to use, it plays a huge, huge.
Part in that it makes our reps life easier, simplifies their processes and allows them to focus on helping the customer.
