Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Facebook Ads in 2023 (Important Changes!)

Name: Facebook Ads in 2023 (Important Changes!)
Uploaded: 2023-05-30T12:00:23+00:00
Duration: 27 s
Channel: Patrick Biddiscombe
Description: Short transcript excerpt explaining that while older Facebook analytics were removed, Facebook still provides built-in analytics via Ads Manager. The…

30 May 2023 · 0 min

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0:27

Short transcript excerpt explaining that while older Facebook analytics were removed, Facebook still provides built-in analytics via Ads Manager. The speaker recommends focusing on key metrics—reach, impressions, relevance score, and cost per result—to gauge campaign performance.

Facebook analytics used to be the go to for understanding your audience's behavior, but that was axed. The good news is that Facebook still comes with built in analytics options. Ads Manager lets you go deep on a number of metrics. There are a lot of things to explore, but some of the key ones to focus on are reach impressions, relevant score, and cost per result. Even with just those, you should be able to get a good snapshot of how good your campaign is performing. There's also another thing you might find interesting.