Facebook rebranded to Meta Platforms to focus on the metaverse: virtual reality, augmented reality, and smart glasses. The company sees VR shopping, branded content, and holographic tutorials as the next competitive advantage.
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All right, for all the haters that doubted that Mark Zuckerberg was going to be our next digital overlord, Blau peep this. Meta Facebook, Inc. Is changing its name to Meta Platforms Incorporated, just announced by Facebook CEO Mark Zuckerberg. Now, of course, the shortened version of Meta platforms is Meta, and Meta means Metaverse. It's a sci fi vision of an online universe for Facebook. I mean, meta building that universe means doubling down on stuff like virtual reality, augmented reality, and smart glasses technology. It can mean virtual shopping experiences or branded content that plays inside VR worlds. Seriously, imagine tutorials that teach you skills through holographic lenses embedded in your eyeballs. The companies that decide to adapt to this new landscape are going to have a significant competitive advantage over those that don't. One way to do that is to subscribe to the HubSpot YouTube channel. We're literally just giving away all the latest tips and tricks on how to engage and delight your customers in the online space. Giving it away? We can't stop, and we won't maybe, unless the FCC says something about it. Until that time, I'll see you in the Metaverse.