A HubSpot Academy course introducing Facebook marketing strategy. The lesson emphasizes Facebook's scale and marketing importance (user base, daily time spent, widespread marketer adoption), notes Meta as Facebook's owner and its product ecosystem, and outlines course goals: strategy, content development, organic reach, and ad campaigns.
Questions this video answers
2.8 billion users.
38 minutes per day (average).
93%.
Meta.
Instagram, Messenger, WhatsApp, Oculus Portal, Workplace, and Novi Wallet technology.
Chapters
Hi there, I'm Crystal with HubSpot Academy. Welcome to the Facebook Marketing Strategy course. Facebook is the world's largest social platform with 2.8 billion users and the majority spending an average of 38 minutes on Facebook every day. It's also the most commonly used social media platform among marketers worldwide. Facebook is owned by Meta, a company that also offers Instagram, Messenger, WhatsApp, Oculus Portal, Workplace and Novi Wallet technology. With users spending time on Facebook, there is no doubt that businesses need to have a presence on the platform. According to a Statista Global survey, 93% of responding social media marketers use the network to promote their business. Facebook. Facebook is a very different place compared to when it first entered the marketing scene. Today, the world's largest social network can do things many of us would never have dreamed of 10 years ago, like host 360 degree videos, audio chats and even sell products using a chatbot. With ongoing changes to privacy laws that affect marketers, and because so many businesses use the platform to market their products and services, it's important to optimize your content to ensure it stands out from the competition. Let's hear from Mari Smith, premier Facebook marketing expert.
People should still use Facebook because after all, it is the number one social network in the world. Yes, they are still growing. Whilst some demographics might be getting slightly, slightly less or falling off in numbers, others are growing around the world. And certainly it is the most targeted traffic that your ad dollars can buy, bar none. With the amount of data that Facebook collects and Instagram and you've got WhatsApp and messenger and whatever else they're working on building next.
This course is meant for marketers like you who are looking to improve and optimize their Facebook efforts and to use this popular social network to grow their business. In the first lesson, we'll cover everything you need to know about developing an effective strategy. And to follow up, we'll detail developing content, growing your organic reach and creating a stellar ad campaign. Ready? Let's get started. Crucial in the worlds of marketing and sales. I knew I wasn't going to make it a whole video.
