Five Guys Burgers Makes $1B Without Running Ads

Five Guys burgers and fries generated over $1 billion a year without advertising. Here's how. In 1986, Jerry and Janie Murrell gave their sons an ultimatum. Go to college or start a business. The family decided on the latter and used the funds to start five Guys Burgers and Fries. The mission was simple, perfectly grilled burgers with the freshest ingredients. Their first location was so remote that it felt exclusive. Any customers who showed up there were most likely doing so after being told how good the product was. Within days, the business was packed and sealed. One of their biggest rules don't advertise. We don't do any advertising, promot time offers or traditional marketing. We have total faith that the product markets itself. Armed with simple logalist greasy brown paper bags and exclusivity to generate word of mouth marketing. They were right. Five Guys has grown 792% since 2006, making it the fastest growing fast food chain in the country. This is an inspiring marketing campaign for marketers everywhere because it shows you don't need a huge ad budget to attract customers. Want to learn more successful marketing strategies? Subscribe to the HubSpot Marketing channel.