From $0 to $1 Billion - How Gymshark Grew Their Business!

Gymshark is a billion dollar fitness wear brand and here's exactly how CEO Ben Francis built his empire. Francis implemented a social media influencer strategy in 2012 that catapulted his brand's presence. By collaborating with social media influencers to promote his brand, Francis was able to build a significant following and tap into the influencers community. Gymshark also took these partnerships one step further by creating custom collections with some of their top influencers. This effective strateg strategy helped Gymshark leverage the influencer's fan base to grow revenue even more. Customers are making purchases both online and offline at pop up shops because of the popular names that back this brand up. One lesson that entrepreneurs can take from Gymshark is that influencer marketing has proven to be a trusted marketing method for a successful business. To learn more about influencer strategies, click the link to check out this blog post.