Generating Leads With HubSpot Video

If you're like most marketers, attracting and converting leads is a high priority. That's why HubSpot Video is a great tool for marketers looking to generate quality leads. Incorporate in video CTAs and forms that encourage viewers to take action before the video ends. Let's review how this works. The process for adding CTAs and forms depends on whether you're using a rich text module or video module. Let's start with a richtext module. Navigate to your Content Editor page and locate your video. Select your richtext module, click your HubSpot video and select the pencil icon. A window will appear to customize your video options. To add a cta, click the dropdown and select Call to Action. Then click select cta. Choose an existing CTA in the list or or select Create New. Select Insert. Once you've selected a cta, edit your display options by clicking Edit. Determine when you want to display your CTA on screen by selecting one of the options from the Display Time drop down menu. Your display time options include Beginning of Video and End of Video, but for those with enterprise accounts, you'll also have the options at 15% of the video and and custom time. Enterprise customers will find a Skip option drop down as well, which allows you to decide whether viewers are required. To click the cta, press the video's Play button to preview your video. Once complete, click Done and Apply. Adding a form is similar. Click on your video and select the pencil icon. Click the CTA or Form Drop down and select Form. Create or Edit your form by selecting Create or Edit or choose an existing form by selecting one from the Form Drop down menu. Click Edit to edit your display options. Similar to CTAs, you'll be able to choose your Display Time and Skip options. Once finished, select Done and Apply. Now let's review how to add a CTA or form in a HubSpot video using a video module. Navigate to your Content Editor page and locate your video. Select your video module and your video editing options will appear on the left. Scroll down and select CTA or Form. Add a CTA by clicking the drop down menu, selecting Call to Action, and clicking Select. Similar to the previous process, a right panel will appear where you can select an existing CTA or create a new one. Click Edit and a right panel will appear for editing your CTA display options. If you prefer adding a form, click the CTA or Form Drop down menu and select Form. Create a new form by selecting Click New or select an existing form from the drop down menu. Editing your Form Display Options follows a similar process. Click Edit and a right panel will appear for you to edit your display time and Skip option. Once you're finished adding your CTA or form, select Apply Changes and that's it. With HubSpot video. You can make your videos actionable with a CTA or begin generating leads with a form. Check out the link to learn more about HubSpot Video.