GPT-4o Just Replaced Your Creative Team (For Free)

Hey everyone. On today's show we're going to talk to you about how everybody's gotten the release of 4o image from OpenAI completely wrong. It's not about like creating images from text. It's a full blown marketing agent. It can do the creative work of entire creative teams. Our minds have been blown for like the past week. We took us a while to do this show because we've just been playing with the tool nonstop. We're going to give you free prompts, examples of things that you can go build today that are going to transform your marketing and your business. Let's get into today's show. Hey everyone. On this episode we are going to break down the ways you can use ChatGPT's brand new image generation feature to supercharge your marketing. It is going to be mind blowing stuff because you're able to do stuff now in minutes that used to take hours, days or weeks. All right, what is crazy out there? Everyone is that the Internet is melting. The GPUs all over the world are melting because everyone is making images with ChatGPT's brand new image feature. We got a lot of hell last week when we didn't do a new show because we had board meetings and other important stuff we got to do. We have real jobs. But we're coming back to you with a deep dive for the ways marketers can use this tool. And put a little Context, Karen. When ChatGPT launched 26 months ago, it was went super viral and they added 1 million users in 4, 5 days. Yesterday they added 1 million users in an hour.

It really is the ChatGPT moment for.

Images, it's bigger than the CHAT GPT moment for image, it is bigger than the original CHAT GPT. By definition it is unbelievable. And we're going to talk to you all about images today. But it's important that you all know that this is going to be one of the defining moments of the AI adoption curve. And this is going to be a moment where tens of millions of people came online to adopting AI.

What is so good about the new image model? Okay, there's a couple of things I think first of all it gets right incorrect and so that was a big blocker for a long time and that it was not able to get right in correct. The second thing is that creative is much, much better, right? And we're going to get into show you it really, you really can one shot a creative that you could use in production. But I do think the other thing is it takes guidance really well. And if you know how to craft styles, if you know how to craft different creative formats and really detail how someone can recreate that format, it takes that direction really well.

Let me show a couple basic examples so that we get everybody up to speed. I think if you're a marketer, there's a few really interesting ways that like you can just use this really quickly even if you're not like a designer or a creative. Right? Like so Kieran, this is one example here. I saw this house in Italy. I really liked that. Now the Italians are coming out, changing their like citizenship rules there. Come on Italy, hook a guy up here. And I was like, look, I think this house is really cool, but like this furniture is not my style. Like I would like it if it maybe looked a little different. And I said, can you just change the furniture and the decoration to be in the style of so house and give me a new image? And it redid it and it just did this. So if you have an Airbnb business, a dec, a decor business, a consumer product business, this is game changing. You would have had to pay like a designer to do this or have done like staging and photography, right. To do this previously. And I did this in like a minute on Chat GPT, which is incredible. So if you have a source image and you want to generate a different version of it, that's a great use case. And marketers have all these different ads, everything that they want to manipulate and you can do that. Look, on this show we have products preach the good word about how AI is completely changing the game for content, for creators and for marketers. But we've never given you the exact steps you need on how you can change your content creation workflow. That is until now. We just dropped a step by step Guide on which AI tools you can use today to start 10xing your content creation workflow. Learning AI for content creation has never been easier. You can steal our entire process right now. Link in the description below. Now back to the today's show. The other thing that's pretty mind blowing, Karen, is that the thing that nobody talks about is that OpenAI built an image editor into ChatGPT. Everybody's talking about like just doing the basics, typing prompts in and generating. But what you can do here is I can select a section of my photo, like right there, right? And then I can say add a cat to where I select it. And it should, oh, what do we have? Hi cat dope.

Hours of fun.

Come on, like that. But that's what's amazing, it's not that you can just, you have to sit there and try to one shot an image over and over, right? It's like, oh, this image is pretty good. And now I can select, delete different, different things. And now I can say, you know, make the cat orange. Right? And it can do all these different iterations. And so one of the things, Kieran, is if you're a marketer that you should understand is there are now going to be endless variations of website images, advertisement. The amount of marketing content that is going to be created just, just changed 100x. Do you agree with that?

Exactly. I think there's never been a better time to like let your ideas come to life in visuals. I actually think you can get pretty far with any type of ad or visual you want to create just using this model, which is pretty, pretty crazy. I'll give you a quick example of what I mean. And so let's say one of the most typical use cases will be you want to create an ad. And you know, so some, some tips for. You've probably seen a lot of information about how to create ads with it, just like simplistic prompts. And so we'll give you maybe a little more depth in terms of what you can do here. We're going to pair some things together to create an image. The first thing is, what's really interesting is everyone knows that I have, have this obsession with creating templates and style guides and things like that. Here's like a quick tip just for our listeners, an exclusive that no one else will do or tell you about. Deep Research can create an entire detailed style guide for any individual or person or anything you want if you know how to create it. So this here is an example of. Okay, well, I want to create an image, but I want to create it adhere into some principles, right? I don't want to just like one shot an image with a simplistic prompt. I want to say, well, David Ogilvy was pretty good at this stuff and so I run it. So I create a deep research prompt. Just another quick tip for our listeners is what you'll see I do is I have different prompt assistants. So whenever I want to create a prompt for deep research, my prompt assistant will have a conversation with me and create it. And so we end up with this huge style guide. And what I do then is I say, well use the style guide to create an image for a URL that I enter and it's going to create an ad. So the first ad we look at. And we say it's fine. The copy actually is fine. Actually, it's pretty. It's pretty good. I will say. The other thing I'll say about this is B2C is much better to create ads for with AI than B2B because it gets stuck on what is the right image for, like a B2B brand. Whereas B2C, I've realized, is much better.

By the way, the humans get stuck on what the right image for a B2B brand is.

Yeah.

Are you going to show stock photography? Are you going to show a piece of software? It's all kind of like, it's. It's hard. It's a hard problem.

So it tries another attempt, but we have to coax it back to. Because I realized that the template was so large or the style guide, it got lost. And so I coax it back to, like, the things that really matter in David Ogilvy style guide.

And.

And it goes, oh, it gets it. Now it starts saying, okay, well, like, this is actually how I should apply the style guide. Still isn't doing a great job here. And then starts to get much better, right? Because I tell it, you know, what really matters is going to be the value prop, right? A singular head and like some sort of graphic that really illustrates the upside of that value prop. Now it starts to do better. It has like this visual, which I think is pretty cool. But the. But the value prop makes no sense, right? Outgrow your sales team, not your CRM. Now I know what it's getting at. It's trying to find the unique selling point for SMBs, which is to continue to scale your company without revenue and a Pre. For a B2B brand, this visual is actually pretty good. I actually think most B2B brands wouldn't come up with a kind of. Kind of cool little visual like this where it's automated. And you can see these deals, they're being automated by the CRM. If people are listening along, it's has a really cool headline that says, outgrow your sales team, not your CRM. A really cool visual of a sales rep automatically just closing deals as they walk around, do nothing because the CRM is doing it for them. But I kind of have a conversation and I say, well, outgrow your sales team doesn't make much sense, right? Like what? What do you mean an SMB can outgrow your sales team? And it figures out. What it really means is, you see the whole conversation we have here, it really means, like, scale revenue, not headcount and this ad it has created is really good. And the other thing I do is I say and I know you're going to show an example of this, apply HubSpot's brand style guide. Right. And all. And it actually creates a style guide for you by taking that from the website. And so what we're looking at now is an ad which says scale revenue, not headcount. HubSpot CRM can help your team close more deals with less effort. Free AI powered and built to grow with you. And that is like pretty good. Like it's adherent to like the way that David Olgae writes headlines. The visual is very good. It's got this like cool little graphic of a guy on the laptop with automatically things growing. And so I was, I was pretty amazed by how it was able to iterate a little bit and then create an ad for that for the average company would use. You would just put live. It's copy is good, visual is good, everything about it's good. CTA is good. I can go on to the next part, but let's pause on images because I think you could, you can actually turn this into a visual. You can turn this into a landing page.

Yeah. So what's interesting now with image generation is image generation just like any other AI tool does better with the more context it has and the clear instruction that you give it. Right. And so what I did like basically the morning after this came out is I said and I did this all my personal ChatGPT account. So there's no HubSpot information in there. Cause I wanted to see like how close can I get to the HubSpot brand. And so the first thing I did, and this is a very important workflow that I think you're gonna wanna steal because it shows you how you can replicate any brand in minutes. Like I literally did this on my phone while I was getting showered and ready for a board meeting. So it's pretty crazy in that way. The first thing I did was I ran a deep research project and it took 17 minutes to complete this deep research project. But I asked this deep research project to create a fully in depth visual style guide for the HubSpot brand based on everything it could find out on the Internet. So our website, everything, positioning and so it found our logo and it found color variations, how we use space, it gave do's and don'ts, it gave the color palette with the exact hex codes. Right. It, it found our custom typefaces.

Right.

Lex and Deca Queens. These are custom Type font typography that we use, how we implement this typography, how we use imagery and iconography, right? Like you keep looking at this Kieran image, it's very in depth, right? Like this is a better brand style. Like you would have to pay an agency hundreds of thousands of dollars to create this brand style guide. Now you can just say I kind of like what somebody does. What's their style guide? You can do that for a few different companies, mash them all together and have a new style guide for you by yourself, right? And you can do that in like an hour, like not very far at all. And so you can see this is incredibly, incredibly detailed. And one of the things I asked it was to give me a deep research that an LLM could use to generate image creative landing pages, ads and everything off of. And so I'm not going to go through all of it. But then this is, what's important is I took all of that information and I gave it to ChatGPT and I basically asked it to not only take that deep research, but I wanted it to create a campaign concept. I gave it a key message of my campaign. Impossible growth made impossibly easy. I gave it some supporting messages around that. I gave it visual direction and then I asked it to create a mood board, an image style guide, UI layout examples. So like literally everything you would need. This is a killer prompt. And we can give you a version of this that is a generic that you could create.

Did you create that prompt from scratch or you had AI help you create it?

AI and I went back and forth on creating this product.

There's two, two tips we've given that I really want to make sure people, because they're not going to get this in the average. Here's how you one shot images with a new model. How we use deep research if people are really watching you. And I use deep research to create content, comprehensive different templates, style guides and things like that to ensure the, the depth of what we asked AI to do is like really good. And the fact that you are creating these incredibly advanced prompts with AI. I showed how I use GPT assistants trained on in depth templates to create different prompts and you are using. So it's like that's a form of AI helping me craft prompts and you're doing the same thing, you're going back and forth with the AI to tweak prompts. And I think those two things alone are really important when you're thinking about how to get the most use out of the Image Gen tool or any other AI tools.

I want to say. I couldn't agree more. I want to say what you just said again in a different way, which is like if you were just opening up chat GPT and typing stuff in, you're going to get an okay result. If you are doing a deep research project using that deep research project as context for ChatGPT, you're then opening a ChatGPT window and working with it on a prompt and then you take that prompt and that deep research to generate an outcome. So you're doing three chatgpt windows instead of one. You're going to be 10 to 20 times more successful in terms of quality of output. Right?

Exactly.

And so what it do here, man? It gave me a full mood board for my campaign colors. I should use imagery, style, ui, iconography, layout examples. And I could again use the image editor just like I did. If I wanted to change or edit any of this, then it gave me some digital ads that are not bad, right? For like one shot, right? Because it had all of my, I would go through and make it. It made me a billboard. And now I have a campaign agent that I can then have make any, any asset in this campaign I want, right? I can say I want it to mock up an email template. Oh, can you mock an email template design for this campaign? And because I have all of the brand knowledge, I have all of the campaign context and now I can just like, I can just basically jam. It's my creative director and art department for me is that not in a.

In a, like in an updated model. They are able to now fulfill most marketers creative needs. There is a whole industry by the way of software companies that do that today. I think this is a better experience if you get, if you have, there's a, it's a, it's a different way of working. You're not just click, click, click and drag and drop in, but the output is a little more, you can make it a lot more unique and applicable for your needs. It's pretty wild actually, how incredible this model is.

I think we have to buy ChatGPT now for the entire HubSpot marketing team. Right. Just because of this model, you can now be a frontline marketer. And if we give you the right context and everything around our brand, you can be working on an obscure marketing campaign. And I say obscure by like it's more niche, right? And you can, it can look at the level of professionalism that you would expect like a creative team to produce Right. Because you've done, you've taken all of that background work from the creative team and you package it up in a way that makes it really accessible for, for, for maybe somebody who's not a creative. And you can see right now there's a ton of people using image generation, so it is a little slow right now. A million signups an hour, not counting existing users. It's pretty crazy. But hey, here is the base, the base of a email template. And I could then go and use image editor and if I give it copy and everything and over the course of 5, 10 minutes, it would be a pretty good email template. Right?

That's pretty incredible. The, the thing, the, the thing you can go. So what you're showing is you can go now from, you know, building your brand style guide, going from singular creative to multiple different creatives. That's what I was going to show as well, which is okay, like we had just kind of covered like we're, we're kind of still talking about ads here. And so we had covered this ad which was created through some iteration using that comprehensive style guide. My one was much more of a copywriting style guide or a ad style guide crafted from David Ogilvy's teachings and principles. Yours was more on the brand style guide. But you can combine those two things together. I could just take your color palette, right, and, and actually apply it to my ads. So then you're like, okay, well this is a great ad, right? I like the, I like everything about it. I need to just make sure my, all of my marketing assets are consistent and all feel consistent to this. And so the next thing you do is. The next thing I do again is a bit of a, the way that you and I work. It's another deep, research crafted style guide that is 34 pages again. So it's a complete like masterclass and how to create landing pages. And then what I can do is ask it to go from this to a fully fledged. Just have bananas. And what the next thing I'm going to tell you is actually blows my mind, right? Okay. So like couple of iterations, we have ads I could do, by the way, if we, if we have some time. I, if we had time, I could say create 10 variations of this, right? So we're showing you one. But you can create 10 variations, you can create a hundred variations, you can create a variation per industry. It does a really good job. Then I go, okay, like here is a best practice style guide on how to create landing pages. And I would need to Reply your color palette, because it hasn't got the color palette like correct. But it's again done a pretty great job on creating a entire landing page perhaps what's homepage based upon my new copy and creative use for that ad. And I actually think this is freaking good. This homepage is better than what most agencies in the past are probably sent us. Like, it's insanely good now. The thing I would say is, okay, well I can literally just tell it to build the page. I can, I can now code this. Like it will just code it. I can literally say, okay, we're making.

That a whole separate show. We're going to do a, we're going to do a vibe, an advanced vibe marketing show and we're going to take some of this stuff and, and turn it into real working assets.

I want to show one more thing. So I got one more thing to show to you.

So go ahead.

Do you do your, you show color palettes, right? And so like again, you have a color palette style. I want to make sure our listeners understand the way you would use this. We kind of showed ads, we showed how to apply a well known ad creator style to your ads. We've shown how to create a landing page template, best practice template and, and then go from ad to landing page. You've showed how to take any brand and actually create a color palette so you can iterate through different brand styles. The other thing I want to show is just how good it is at creating visual styles. And so these visual styles were all created using chat to these image tools and very similar. Right. Just imagine that I've used some prompts and deep research to craft different styles of ads and to show the delineation between how these different ads look with different styling. Because I think this is one of the core reasons this model is so impressive is that it doesn't just get all the text correct. It is able to delineate between different styles if you give it the right instructions. So this is the fashion brand. This is like a Gen Z style, right? I think the copy again, really good. The visual, really good. For people who are listening along, it's for a fresh fashion brand called Iconic. The fact it says fashion that starts fights, your mom will get it. That's why it's perfect, right? Hey, like your parents are old and outdated. They won't understand this. This one here is really good, right? This is like the before and after shot. This is the person before they got styled looking like they're working remote. And the person who's got a ton of style and looking much better. This one here is just kind of the typical ad you would see for a fashion brand like dress to defy gravity where trend meets takeoff. How much money would you pay for this copy by the way? Fucking thousands of dollars.

Like much money.

So much money.

Money.

This one is really good. Arrived yesterday. Fashion delivered fast. They're iconic, like just so subtle, so clean. Again, a different type of style. And so what I. So you are only limited by your ability to like craft different instructions for an AI assistant to like craft these styles for you. It's unbelievable.

So, so a couple of things Karen. One, I was, I was in a meeting with the great Pat Great from Sequoia Capital last week and one of the best technology investors of our time and he had the best quote that I just going to keep saying over and over AI is a creative pursuit. You know, if you are a creative person, AI is a real boon. The second thing I would say is, is that branding is like a double edged sword. I think by branding, by OpenAI branding, ChatGPT4O image generation, they really undersell what it really is because they're positioning it for this consumer use case which millions of people will use to just generate these one off images. But if you are a professional, if you're a marketer, you got taste, you got style, you got experience. This is an entire marketing assistant. It's, it is a design studio, a copy, it's a whole creative studio, design plus copywriting plus then coding some of these assets, right? It's like an entire creative resource. Like if you were running a startup two years ago, you would have had to hire like five people to do the work that now if you're just like a solo marketer, you can do probably with the help of a like a freelance developer to like clean up some code and do some of the implementation of the code. And that is like literally. I don't think anybody understands the tectonic shift that has happened in the last week.

It's, it's, it's with these tools you actually have the ability to have. They are your creative agency. All you actually really need to do is write briefs. If you can write briefs, you have a creative agency. That's basically it. Like as long as you can write briefs, you have a creative agency at your fingerprint fingertips. The other thing is it's teaching people to use software in very different ways, right? We would have normally drag and drop this stuff and templatized it and everyone, everyone's stuff would have looked very similar because it's like these templates where you drag and drop elements in. But it's teaching people to use software in a much more conversational way. And I think that's a really interesting thing is like there's a whole generation of people starting to use software and their expectations for how software even works is going to be very different because I'm going to use this for write in tech or design, all these different things that I do. And I'm going to be. My expectation of how it works is going to be very different from traditional software.

It's very different. And I have one last example I want to show everyone of why it's different. When I get got thinking of this new model, I got thinking of like, what is like the most like prototypical, what's the archetype use case or something like this. And it would be logo creation, right? Like everybody needs a logo. Every company that has a logo hates their logo, right? And so you know, you know that there's a CEO. There are like hundreds of CEOs out there right now on ChatGPT being like, I hate my logo. Help me make a better logo, right? And so what I did is I created this prompt and we can share it. I'm sure it'll end up being down on the link in the description below. And it's a logo creation template and you can just insert your own information and it's instructions for this model. And I came up with a sneaker brand Kieran called One of a Kind, and it's a custom sneaker company which is, this is my fictional business. And. And then it tells you what your color, color, style and preferences are and everything in brackets. Like this is just the information that I filled in into the template. And this is a great template prompt. Like how are you going to be using this stuff? How many variations? And then it just creates images for you and just. And you can just keep, keep having it create them over and over, right? And you can, you can tell it specifically what you do and don't like. But now like, I could iterate on this for like 30 minutes and probably have a really good logo, right? And this is a template prompt that we'll share that anybody can use. But to me that it can solve like one of the biggest design challenges of our time creating lu companies spend hundreds of thousands of dollars and millions of dollars on logos and that should never ever happen again. If you ask me.

The. And the other thing that you shared like is like you could actually grab Any part of that and just you can grab any part of that image, highlight it and use text to kind of change it and riff on it. So when people are going through and cycling through these different images and thinking about, like, how do I edit that? You don't have to, like, re edit the entire image. I think we should just reiterate that point. You can just highlight any part of the image and start to conversate with the AI to be able to like, change that part of the image, which, again, is totally wild. It's actually ridiculously insane how good it is. I just keep coming back to like one model update, and from what I've heard, this is unexpected. Like, OpenAI again, like, they were caught off guard with ChatGPT. They did not realize that this was a huge launch or this. They did not realize this was going to be as popular as it is. But I think what it's showcasing is if you give people tools that can really unleash their creativity and. And that creativity is currently held back by Toolin, then that is the thing that people want. Because what happened the same week this was launched, Gemini launched an incredible model 2.5 pro that we probably will cover something around. It's an incredible model and literally no one talked about it because everyone was busy creating weird, weird images in Japanese comic book styles. Because everyone wants to unleash ideas. Everyone actually wants to be creative. And that's what OpenAI have managed to capture with this model. And I think this, the GPT 4.5 launch, which was a creative model, Claude's model is showing that AI is really intrinsic to how marketing will be done in the future. It is a creative tool and I think that is going to be really important for marketers to learn. And I'll just show how much I'm.

A believer in it.

Right. Like, so I created that headline that I showed you. I thought it was a really smart headline. The scale, revenue, not headcount. It's like, kind of adheres to like, the principles that David Ogley has where he really managed to get the thing that truly matters. And so what did I just. This is why I decided to do Kip, because I'm so, like, I'm so into this.

Oh, I love one more thing.

Got it as an arm tattoo.

If watching. If you would like to guess the number of joke images Kieran Flanagan has shared with me thanks to this image.

Generation tool, I should actually have just done the core headline, but there you go.

I was just gonna say, we all know that that's not your arm because you're not that muscular.

Yeah plus I do already have a tattoo so it would show. It would show up over it but but you can have I spent I had norted amount of time the first day this was released. Just you because I did a presentation for HubSpot board and you all. I've just putting myself into like funny scenarios mostly Liverpool winning the premiership with me as part of the team. But it is a time suck as well. You get really into it.

So so here's the takeaway. AI is a creative pursuit. The new Chat GPT4O is a marketing agent for marketers. It is much more than just image generation. We're going to be doing lots of shows on advanced use cases coming up. So you're going to want to hit like you're going to want to hit subscribe because you're going to see a ton of videos like this or better than this in the coming weeks and months. And we'll be back with more prompts, more examples, more ways you can grow your business using AI. On the next episode. Marketing against the Grain this data is wrong every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated.

Whoa.

I can see the client's whole history. Calls, support, tickets, emails. And here's a task from 3 days ago I totally missed HubSpot grow better.