Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Growth Hack: Study Consumer Behavior to Grow Your Business (73 score)

Name: Growth Hack: Study Consumer Behavior to Grow Your Business (73 score)
Uploaded: 2024-03-20T14:03:33+00:00
Duration: 52 s
Channel: Patrick Biddiscombe
Description: Consumer shopping habits have shifted dramatically: social media shopping jumped from 12% to 41%, 81% worry about data privacy, and 29% of people wing it…

20 Mar 2024 · 1 min

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0:52

Consumer shopping habits have shifted dramatically: social media shopping jumped from 12% to 41%, 81% worry about data privacy, and 29% of people wing it when asked for personal data access. Run a consumer behavior analysis to see how your audience has actually changed.

Questions this video answers

12% a year ago; 41% today.

81%.

29%.

Chapters

The world is changing and as a result, people aren't shopping like they used to. I just found out the percentage of consumers who prefer shopping on social media apps has gone up from 12% a year ago to 41% today. And that's not all. We're seeing shifts in how people work, spend, budget and interact with brands. One of the trends I found most interesting is that data privacy concerns are at an all time high. 81% of respondents in a consumer trends survey reported feeling worried about how brands are using their data, yet 29% play it by ear when deciding whether to grant access to their personal data rather than say no. So now you're probably wondering, has anything changed with my audience? And if so, what? You can get those answers by running Consumer Behavior Analysis. To get the full rundown on consumer behavior analysis, check out the full video on our channel.