Handld scaled from 4 cities to 120 locations in 18 months by centralizing customer data in HubSpot and building low-code products on top of it. They launched just before COVID-19 hit, then pivoted to a campus moving program that HubSpot's APIs and tooling made possible at speed.
Questions this video answers
Four cities.
About 120 locations.
HubSpot (CRM).
They created a contact and a deal via the API.
Chapters
Handld's vision and mission and really the.
Values have always been about helping the world feel at home.
Handld came in to basically create like a peace of mind that doesn't really exist in the relocation industry otherwise.
We were really formed around the idea that moving's hard and people are moving a lot more than their stuff. They're moving their lives. And there's a lot that we could do to improve that.
Over the last couple years we've gone from four cities that we've been into.
To 120 get asked a lot like how did you do that in a space that we weren't in prior? And it was because we had the data, it was centralized in HubSpot and the tooling made it easy for us in a very low code way to turn up new digital products.
As we were scaling rapidly, HubSpot was always there kind of two steps ahead of us, giving us the features and the roadmap for how to do it.
Well, we knew if the customer was at the heart of our experience, we needed to have a CRM tool and a marketing capability that was going to allow us to connect at scale but in a one to one experience interaction with us.
And so at that point we create via API, a contact and a deal. We launched months before the pandemic. The industry really, the landscape changed really rapidly.
We used HubSpot as a way to move really fast through this transition and change.
Covid hit and spring breakers were stranded because college campuses were closing down.
Handld really kind of rose to the occasion and set up a campus moving program that was a massive program for us to undertake right as a result of the pandemic and right in the middle of the pandemic. I don't think we could have done that volume of work in our first peak season as a company and really as a brand new team working together.
Without the technology HubSpot provides, it's an amazingly powerful tool.
We were always looking for somebody to be more than a vendor, more than just a SaaS provider for us through this whole process, HubSpot has been there by our sides growing our business and they're not phoning it in. They've been there to make sure that we're successful and that we're thriving.
