How A Jingle Saved Wheaties

This one jingle helped Wheaties become a household name. Introduced in 1921, Wheaties was a failing brand in his first two years. That's when Donald Davis stepped up. He contacted the manager of a local radio station. They came up with the idea to have a barbershop quartet sing a jingle talking about how incredible Wheaties were. Won't you try Wheaties for wheat is the best food of man. But sales were still dropping. That's when someone in the ad department noticed that 60% of Wheatie's sales were in Minneapolis, aka the only place where the jingle was regularly broadcast. The singing commercials began to air nationwide and sales soared. Inspired by the Jingle success, in 1933, they introduced their new tagline, Breakfast of Champions. The jingle and the tagline will become one of the most famous 12 punches in advertising history. No matter the size of your business, a strong tagline and jingle can help any company become memorable. Remember, when making a tagline, keep the focus on the value you provide your audience, not your company. Interested in learning more marketing tips? Subscribe to the Channel.