Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How AI Agents Are Revolutionizing Advertising and Procurement

Name: How AI Agents Are Revolutionizing Advertising and Procurement
Uploaded: 2025-01-08T17:45:03+00:00
Duration: 38 s
Channel: Patrick Biddiscombe
Description: This excerpt argues that AI agents — not humans — are the primary consumers of advertising because agents perform procurement on users' behalf; therefore…

8 Jan 2025 · 1 min

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This excerpt argues that AI agents — not humans — are the primary consumers of advertising because agents perform procurement on users' behalf; therefore brands should design ads to attract agents' attention rather than human attention. The speaker emphasizes this shift as a major strategic point for future advertising.

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The AI agent is the person or the thing actually consuming all of the advertising. The human never consumes the ad in and of itself. Brands would have to create advertising to figure out how to attract the agent's attention in the future. When you are creating advertising and you are creating these ads and we are trying to attract engagement via these ads, you are actually creating them for the agent, because the agent is the one that is actually looking through, through all of these adverts to figure out what the best product is. Because the agent is the thing that is doing the procurement on behalf of the user. And that is a huge, huge critical point to make.