Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How AI Can 10X Customer Satisfaction

Name: How AI Can 10X Customer Satisfaction
Uploaded: 2024-04-19T13:56:22+00:00
Duration: 31 s
Channel: Patrick Biddiscombe
Description: A short spoken presentation arguing that most customer experiences are poor because of multiple handoffs between roles (AI chat, BDR, AE, onboarding, CS…

19 Apr 2024 · 1 min

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A short spoken presentation arguing that most customer experiences are poor because of multiple handoffs between roles (AI chat, BDR, AE, onboarding, CS, support). The speaker recommends eliminating handoffs by building AI-driven automation that provides a continuous, consistent experience—using the website as a single conduit—so customers need not be passed between humans and tools.

Chapters

Why do most customer experiences suck? Right? Handoffs. They suck because of handoffs. Handoffs. We go from the AI chat person to the BDR to the AE to the onboarding rep to the CS rep to the support rep. Why do you need to do any of that in an AI world? Let the marketers have their tools and then just build the automation so there's no handoff. There's a continuation of experience. Right? Like the experience is consistent across the entirety of that journey. Website is a way to, like, serve your potential customers and your customers through a singular experience. It.