Marketers will use code and build small apps in 2025 to stay competitive. One example: pull CRM data into dashboards showing account signals like ad spend changes and brand mentions, so sales reps know who to call first.
Chapters
If you are a marketer, I think part of your role will be able to deploy code of sorts. Like, you'll be able to build apps as part of the things that you're doing. Right. Like, the example would be the dashboard that you showed. If I integrated my CRM, I could show that data for accounts that my rep zone. Right. Like maybe changes in advertising spend or traffic, or maybe I can integrate mentions of that brand. Like, you can actually start to build an app to highlight accounts and a sales rep would want to reach out to. And so again, if you're a marketer, you want to get really creative around how you can start using code to do things better.