How Ali Abdaal Crushed Yes Theory’s YouTube Course

There's a creator named Ali Abdaal. He did a YouTube course that did very, very well. There's another channel called yes Theory. They came out with a course, it totally flopped. They're teaching a course on like, here's how to do YouTube. Totally flopped, giant audience. Ali Abdaal comes out with his course. It's making three to four million dollars a year. And so when you dive in on this, you're like, wait a second, why is the small creator printing money and the large creator has this big flop of their audience? And the thing is that Ali did not promote his course on his YouTube channel. He used his YouTube channel as top of funnel. He got them into an email list. He then segmented people based on what they're interested in. He taught a bunch about, here's how to start a YouTube channel, here's what to do. Found this like niche of people who want to learn on YouTube, but it was probably 5,000 people, you know, it was a lot of people. And then he sold a high priced course to them that was really good and really targeted and he made millions of dollars.