Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Buzzfeed Secured A Deal With Walmart

Name: How Buzzfeed Secured A Deal With Walmart
Uploaded: 2023-01-06T12:00:34+00:00
Duration: 55 s
Channel: Patrick Biddiscombe
Description: Tasty, BuzzFeed's cooking brand with 106 million Facebook followers, used its massive social audience to pitch Walmart on an exclusive product line in…

6 Jan 2023 · 1 min

Watch on YouTube

0:55

Tasty, BuzzFeed's cooking brand with 106 million Facebook followers, used its massive social audience to pitch Walmart on an exclusive product line in 2018. Within a year, they sold over 4 million items, proving that audience size and timing could turn a digital brand into retail success.

Chapters

Here's how BuzzFeed went from a digital media giant to securing a deal with Walmart. Tasty tapped into this market by delivering to the audience exactly what they wanted. Tasty currently has over 106 million followers on Facebook, over 20 million subscribers on YouTube, and over 42 million followers on Instagram. In 2017, Buzzfeed decided it was time to expand from their primarily ad supported business model and sell physical products. And then in 2018, Buzzfeed and Walmart announced their Tasty line of partnership, sold exclusively at Walmart. This partnership was a huge success and within just one year of the launch, over 4 million items were sold. So what's Buzzfeed's secret? The short answer is good marketing, good timing, and good products. What marketing and video strategies would you add to your current plan to grow video views? Comment down below and let me know.