How Coca-Cola Used UGC To Go Viral

User generated content is a tool that both big brands and small businesses can use to make a huge impact online. Here's how one of the world's most recognized brands did it and what you can learn. In 2013, Coca Cola launched its Share a Coke campaign. The brand released limited edition Coke bottles printed with popular names. Customers were then invited to find bottles labeled with their name or the names of their friends and family. Once you found that bottle, Coke encouraged you to snap a picture and post it online with the hashtag Share a Coke. Each post sparked social interactions. It resulted in more than 150 million personalized bottles being sold on Instagram. There were 600,000 pictures and 1 billion impressions for posts with the Share Coke hashtag. What can you as a small business learn here about creating a UGC campaign? Make it personal. Keep the rules simple, make it picture worthy, make it easily shareable, and work with influencers in your industry to jumpstart the campaign. Remember, UGC gives your brand the social authenticity that 60% of consumers are craving, all by simply inviting users to take the wheel and join the fun. Interested in learning more marketing tips? Subscribe to the Channel.