Two creators discuss why now is the time to build an audience. AI is automating technical skills, so focus on what's human instead. One spends 15 hours a week on their podcast. MrBeast and Kim Kardashian monetize their time by building trust with audiences.
People ask, who? Who can I trust? Who can I go to? Who's been there before to help me? And, like, everything is moving more towards who. Because people can trust people they don't know if they can trust search results and rating sites and sort of like aggregated data sets. And I think it's such a huge opportunity for those who already think that way. But if that's not you, if you're not that type, then partner with somebody who is.
Hold on.
If that's not you, you're just making an excuse.
But, oh, anybody can do this. It's not hard.
That's true.
It takes practice. We're fairly busy people. We have some.
Very good options in life.
We can monetize.
Our time very well.
And we choose to spend 15 hours a week making a podcast.
If we're doing.
This and there's a whole host of other people, and you're seeing everybody from Mr. Beast to Kim Kardashian to even niche B2B influencers winning as creators, then why are you, like, obsessing about a lot of skills that AI is just going.