Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How HealthMetrics Increased Leads by 34x with HubSpot

Name: How HealthMetrics Increased Leads by 34x with HubSpot
Uploaded: 2023-09-25T13:49:57+00:00
Duration: 1 min
Channel: Patrick Biddiscombe
Description: This is a short YouTube customer testimonial featuring Terry, Group VP of Growth and Marketing at HealthMetrics, describing how HealthMetrics adopted…

25 Sept 2023 · 1 min

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This is a short YouTube customer testimonial featuring Terry, Group VP of Growth and Marketing at HealthMetrics, describing how HealthMetrics adopted HubSpot to manage customer journeys and scale. Terry reports concrete outcomes after using HubSpot: a 34× increase in marketing leads, a 57× decrease in cost per lead, and a 10× increase in the size of companies that joined within one year. The video emphasizes HubSpot’s automation and experience-building capabilities and endorses HubSpot’s ongoing commitment to customer success.

Questions this video answers

34× (thirty-four times).

57× (fifty-seven times).

10× (ten times) increase in company size within one year.

Chapters

Hi, my name is Terry. I'm the group vice president of growth and marketing at HealthMetrics. We are a cloud platform for companies to manage their employee medical benefits and also for insurers to manage their policyholders. Being a new player in the market, we found ourselves having the challenge of actually penetrating some of the bigger companies. We needed a system, a platform to actually help us manage the whole customer journey. We identified HubSpot as a tool that actually help us to not only get started, but also help us to scale. HubSpot really enables us to implement the automation, to implement the experiences. We are able to increase the marketing leads by 34 times. Not only that, we are able to decrease the cost per lead by 57 times. And the size of the companies that joined us actually increased 10 times within that one year. So the commitment from HubSpot to continuously improve and help companies achieve their goals is something that I would vouch for.