NCI's sales director explains how switching from scattered tools like Stripe and Ontraport to HubSpot's unified CRM and payments platform let them process $700,000 in sales in three days at their April 2022 event. Since then, they've seen a 40% year-over-year revenue increase and better visibility into customer data.
Questions this video answers
April 2022.
Over $700,000 in sales in three days.
A 40% increase in revenue year over year.
Patrick Biddiscombe (uploaded May 1, 2023).
Chapters
NCI's nutritional coaching institute. We provide courses and certifications for some of the most talented nutritional coaches in the industry. When I first started at NCI as a sales director, we used many different payment tools such as ontraport, Stripe and Pipeline Pro, as well as a bunch of other third party lenders. These tools, they were all disconnected, they were cobbled together and they helped us process our payments, but didn't always give us the flexibility that we needed. Having several difficult tools to use was complicating my job and it was not scalable towards our company's long term revenue goals. We had a massive event coming up in April of 2022 called coachingcon and we needed a CRM and a payment platform to be up and running in just a matter of weeks. And this was a massive company decision that we had to make. The reason that we ultimately went with HubSpot was due to the fact that we could have everything in one centralized location and platform. With the easy to follow onboarding, the training and the support that we got, we had everything up and running quickly, smoothly, right before the biggest event in our company's history. That weekend we processed over $700,000 in sales with HubSpot payments in just three days. I'll never forget that weekend. It was one of the most massive events in our company's history. We got incredible insights from having the payment data integrated so seamlessly into our HubSpot CRM. Since switching to HubSpot, NCI has seen a 40% increase in revenue year over year. And we're able to use the NPS scores, the promoter scores and the feedback surveys to continuously improve our business, our client journey and our products. HubSpot allows me to free up more time to focus on the things that I'm passionate about as a sales director, managing my sales team, being a supportive leader, and reporting fast accurate data to our C suite so they can make the decisions they need for our company. If you're chasing down numbers from a bunch of different sources and it's stopping you from doing the sales management you want to do in order to grow your sales team, then switch to HubSpot and HubSpot payments. It's by far the most important tool that we use in our company here at nci.
