Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Hugo Boss Used SEO to Increase Traffic By 3000%

Name: How Hugo Boss Used SEO to Increase Traffic By 3000%
Uploaded: 2022-12-06T14:00:13+00:00
Duration: 58 s
Channel: Patrick Biddiscombe
Description: This short YouTube case-study explains how Hugo Boss used a seasonal, long-tail keyword campaign (releasing Christmas snow wallpapers for fragrances) to…

6 Dec 2022 · 1 min

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0:58

This short YouTube case-study explains how Hugo Boss used a seasonal, long-tail keyword campaign (releasing Christmas snow wallpapers for fragrances) to increase website traffic by about 3,000% across November and December. The team identified the low-competition, high-volume keyword phrase "Snow Christmas wallpaper", built optimized pages around it, and achieved a #1 Google ranking for the term. The video concludes with tactical advice for small businesses: target strategic long-tail keywords (use Semrush/Ahrefs), coordinate pages with an on-page SEO template, and leverage seasonal events to generate search volume.

Questions this video answers

December 6, 2022.

About 3,000% (reported growth of more than 3,000%).

November and December.

"Snow Christmas wallpaper" (reported as the identified low-competition, high-volume keyword).

Two months (the speaker says 'in two months').

Chapters

Hugo Boss used this SEO hack to increase their website traffic by 3,000% in two months. Watch and learn how your small business can use the same technique. Hugo Boss wanted to increase sales during the Christmas season. They came up with the idea to release several Christmas snow wallpapers for fragrances. After conducting keyword research, they identified Snow Christmas wallpaper as a low competition, high volume keyword. So they decided to develop a creative campaign and optimize each page on their website. Due to the seasonal nature of the keywords, search volume went up and Hugo Boss was able to rank number one on Google. With this campaign, the Hugo Boss website experienced a growth of more than 3,000% during November and December. So what's the lesson? If you're a small business when it comes to SEO, think about choosing strategic keywords that have established volume but low competition. Use tools like Semrush or Ahrefs to find good options. Then check out our own on page SEO template to coordinate pages and keywords more easily. Remember, don't be afraid to use a seasonal event to generate buzz. The combo of a really good long tail keyword built around a massive upcoming event help Boss rank and it could do the same for you. Interested in learning more marketing tips? Subscribe to the Channel.