Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Knight Frank APAC Optimized Their Marketing Processes with HubSpot

Name: How Knight Frank APAC Optimized Their Marketing Processes with HubSpot
Uploaded: 2023-09-25T13:50:45+00:00
Duration: 1 min 1 s
Channel: Patrick Biddiscombe
Description: Annabelle, Head of Marketing at Knight Frank APAC, explains how HubSpot's automated sequences and reporting tools doubled their email open rates from 30%…

25 Sept 2023 · 1 min

Watch on YouTube

1:01

Annabelle, Head of Marketing at Knight Frank APAC, explains how HubSpot's automated sequences and reporting tools doubled their email open rates from 30% to 60% and gave them clear visibility into which campaigns actually worked.

Questions this video answers

Annabelle — Head of Marketing and Communication Digital, Knight Frank Asia Pacific.

Email open rate improved from 30% to 60% after using automated sequences.

Chapters

Hi, I'm Annabelle. I'm the head of marketing and communication digital for Knight Frank Asia Pacific. We are specialized in residential and commercial services, and that include selling properties, but also leasing, property management, project management. The challenges that we were facing as a marketing team, one of them being the lack of comprehensive data. Another one was really trying to understand the impact of marketing activity on the overall pipeline. So HubSpot was the natural choice. Some of the key features that we're using, one of them being the automated sequences, this enabled us to go from a 30% open rate to a 60% open rate. The other one would be the reporting. So now we're able to attribute campaign success. We attribute to channel success as well, which helps us a lot in retargeting and really return on investment for. For our campaigns. So would I recommend HubSpot? Absolutely.