How Marketing Put A Man On The Moon

This is how NASA's marketing strategy put a man on the moon. In the early 60s, the US space program was failing to keep pace with a major competitor. To close this gap, NASA had to sell the importance of space exploration to the American public in order to receive project funding. To do so, they decided not to sell the product, but instead to sell the story. They transformed the internal PR team to research what the public needed to be educated on. Then they hired top journalists to translate that info. To help Americans begin to dream about their role in space, they educated the public through newsletters, interviews, press releases, and even product placements. Suddenly, rockets and moon landings became a common part of everyday conversation. Their PR team's last big suggestion televised the event through a live broadcast. More than a half billion people around the world watched the landing as it happened. It was a huge PR win for the US and showed the power of marketing and building enthusiasm and support for big new ideas. Want to learn more successful marketing strategies? Subscribe to the HubSpot marketing channel.