Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Pringles Cashed In On Viral Trend #CaviarBump

Name: How Pringles Cashed In On Viral Trend #CaviarBump
Uploaded: 2024-02-05T15:00:26+00:00
Duration: 42 s
Channel: Patrick Biddiscombe
Description: Patrick Biddiscombe breaks down how the caviar licking trend exploded to 1.7 million Instagram posts and 10 billion TikTok views. Pringles capitalized…

5 Feb 2024 · 1 min

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Patrick Biddiscombe breaks down how the caviar licking trend exploded to 1.7 million Instagram posts and 10 billion TikTok views. Pringles capitalized with a caviar crisp product that generated 21.8 million TikTok views and a 950% spike in searches linking the brand to caviar. Caviar sales jumped 76% since 2020.

Questions this video answers

Patrick Biddiscombe (uploaded Feb 5, 2024).

1.7 million Instagram posts.

76% increase since 2020.

10 billion TikTok views.

21.8 million TikTok views.

Chapters

The Gen Z Caviar bump is dominating social media. The trend involves licking caviar off the back of your hand and posting it online. It's hugely popular. Caviar has hit 1.7 million Instagram posts, and caviar sales increased 76% since 2020. By the time Real Housewives of New York paired caviar with Pringles in an episode, the Internet exploded. Clips from that episode generated 10 billion views on TikTok. Capitalizing on this, Pringles and the Caviar Co launched their crisps in Caviar flight. The outcome? A massive 21.8 million TikTok views and a 950% rise in Google searches for Pringles and caviar. Remember, keep your eyes peeled for trending social content. The next big thing for your business could be hiding in today's memes.