Patrick Biddiscombe walks through writing business proposals that actually win deals. Start by identifying the client's pain points and showing you understand their specific needs, then position your company as the solution. Tailor everything to them, not to a template.
Chapters
In this video, I'm going to show you how to write a winning business proposal so that you can get new clients and close deals while spending less time doing it. Your job as a salesperson is to help your client identify their needs and then offer your company as a solution. Sometimes this is easy, especially if you've already met with the client and discussed their situation. Maybe the client even sent you an rfp, which stands for Request for Proposal, in which they define the problem they're trying to solve. But no matter how much information you're starting with, the goal is to demonstrate your understanding of the client's pain points. So make sure your writing is always customer focused.