Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Sam Altman Hijacks Google's Ai PR (Every Time)

Name: How Sam Altman Hijacks Google's Ai PR (Every Time)
Uploaded: 2024-03-25T13:22:28+00:00
Duration: 12 s
Channel: Patrick Biddiscombe
Description: The video contrasts Sam Altman's modern, CEO-led, real-time social media marketing approach (likened to Elon Musk's founder-marketing) with Google's…

25 Mar 2024 · 0 min

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The video contrasts Sam Altman's modern, CEO-led, real-time social media marketing approach (likened to Elon Musk's founder-marketing) with Google's traditional corporate launch style, arguing that marketers must shift toward more aggressive, CEO-centric strategies to remain competitive.

Sam Altman has realized that the Elon Musk approach to being a founder is truly great marketing. And Google are still launching things through a traditional, large corporate way. And Sam Altman is launching things in a modern Internet.
He's like, I'm just going to hang out on Twitter and launch stuff in real time for two hours and just make it happen. And so if you're a marketer, you're CEO. Think about this. You're going to have to shift your strategy more CEO led, more aggressive, because the world is getting more aggressive on the marketing front.