How This Airline Increased Their Conversions 591%

This one change led to a company seeing a 591% increase in conversions. Naturair is a Costa Rican domestic airline company that mostly caters to tourist traffic. Due to the global recession, overall sales plummeted. To increase conversions, Nature Air decided to focus on digital marketing. Through website usability testing and online surveys, they identify one of their biggest blockers to sales their website Call to Action. They started by implementing a contextual call to action, taking their CTA from here to here. The thinking behind this change was that by placing the call to action within the content area with location specific messaging and including the starting fare price, the call to action would become more relevant, hopefully resulting in persuading people to book a flight. They were right. With this simple additional CTA, overall conversions increased by 591%. For more marketing examples from successful brands like and subscribe to the HubSpot Marketing channel.