How THIS Creative Google Ad Got an Investor’s Attention

This strategy helped a startup get the attention of a major investor. A no code startup was looking to raise money. Their CEO was a major fan of investor Mark Susser. He had read that Suster used Google alerts to track mentions of his own name. So he set up some Google Ads targeting Suster's name, reminding him that he's yet to invest in no code startups. Mark Susser, you haven't invested in no code. Therefore we put this ad here to get your attention. It worked. Within hours, someone noticed the ad when searching for Susser's LinkedIn and tagged him in a Twitter post. Susser responded. When reached for comment, Susser said he'd already contacted the CEO to set up a call for the following week. What can we learn here? Research investors to identify preferences and shared passions. Don't be afraid to take a calculated risk to get attention. Expand your circle by being open and asking for introductions. Levin could have tracked down Suster's email and sent an intro, making him one of a hundred other emails sitting in Susser's box. The extra effort signaled that he was, at the very least, someone worth talking to. For more advertising trends and insights, subscribe to the HubSpot marketing channel.