Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How to Avoid Ineffective Marketing Strategies and See Real Growth

Name: How to Avoid Ineffective Marketing Strategies and See Real Growth
Uploaded: 2024-08-10T18:05:00+00:00
Duration: 44 s
Channel: Patrick Biddiscombe
Description: Patrick Biddiscombe identifies three ways marketing programs fail: obsessing over direct attribution, measuring channels in isolation, and pouring money…

10 Aug 2024 · 1 min

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Patrick Biddiscombe identifies three ways marketing programs fail: obsessing over direct attribution, measuring channels in isolation, and pouring money into easy-to-track ads while ignoring the compound effect of overlapping channels. When cost-per-conversion climbs, you're probably too deep in measurable advertising and missing the real growth engine.

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Here's what I have found as like the warning signs that you're not chasing the most effective things. 1. You care about the most direct measurement. 2. You care about discrete measurement. These things overlap. I don't want to remove all the overlap, but I want to look at just this thing by itself, and just this thing by itself. The universe compounds. That overlap is magical. That overlap is what gives you growth and what gives you a flywheel of customers. If you want to minimize that overlap, you in a bad place. If you're advertising your cost per conversion or your cost per whatever metric you're measuring, if that keeps going up, you're vested too densely in just easy to measure advertising versus a portfolio of the most effective advertising. Those are my 3 warning signs.