A short YouTube tutorial by Jamal from HubSpot explaining how to use HubSpot's Ads tool to create and optimize Google Ads campaigns. It covers the Ads tool's optimization score (0–100), how recommendations are personalized using performance history and Google signals, where to find and apply recommendations, and emphasizes time savings and improved campaign performance.
Chapters
Have you ever wondered if there was an easy way to take your business's search ad strategy to the next level? What's up? It's Jamal from HubSpot, and today we're going to explore how you can use HubSpot's ads tool to create Google Ads campaigns. Get recommendations to improve your ads and maximize your campaign performance all in one place. The One Stop Shop with HubSpot's ad recommendations for Google Ads, you can harness the combined power of Google and HubSpot to get even more out of your campaign, saving effort and freeing up valuable time you can use to run your business right. Inside the Ads tool you can see your optimization score along with a list of suggestions to help you improve the performance of each of your Google Ads campaigns. These tailored recommendations are based on your performance history, your business objectives, and real time signals from Google. Your optimization score is an estimate of how well your campaigns are set to perform. This can range from 0 to 100. The closer to 100, the better. It's important to note that the optimization score doesn't impact your quality score or ad rank. It's just there to help you understand the health of your campaigns. To access your personalized recommendations, go to the Ads tool, navigate to the Manage tab, and then click Recommendations on the left. There you'll be able to view your Google Ads campaigns and your optimization score as well as see a list of recommendations. These may include the keywords you should consider using, bidding strategy updates, and suggestions for adjusting your budget to drive more results. You can choose which recommendations make sense for your business and apply them with a click of a button. Once a recommendation is applied, you'll instantly see how it increased your optimization score. Pretty easy, right? Benchmark your ad campaigns and apply powerful personalized recommendations in seconds. Maybe even faster than seconds. I don't even know if that's possible, But Google and HubSpot make it possible and boost the performance of your ads and free up your time so you can get back to running your business. The important part? The recommendations engine makes it so easy. Drive quality leads and get more out of your ad campaigns. Get started with Google and HubSpot today and until then, I'll see you next time.
