How To Choose A Company Advisor

Here's the list of three to five things that I need my marketing team to be great at. For this business to work I need these three to five things. There'll be some mix of brand awareness, product marketing, new customer acquisition, sales enablement, all of these things right? Put it in priority order and the one or two things that are at the top that are like the essential things to making this business where you need to go and talk to five people who are the best in the world at those things. And so if you're saying like hey I want to new customer acquisition, like I need to acquire hundreds of thousands of customers a month to make my business work, then you need to go talk to Kira, you need to go talk to some E commerce folks, you need to talk to a bunch of folks and see what good looks like and pick the best one of those folks to be an advisor for your company.