How to Create a Great Landing Page

Information about themselves and what they're looking for. Therefore, shorter forms usually result in more leads, and longer forms will result in fewer but higher quality leads. Your form design ultimately boils down to your goals. If your priority is more leads regardless of quality, then minimize the number of form fields. If your priority is more high quality leads, then ask for the specific information that your sales reps can qualify your leads with.

Anytime you request contact information from a visitor to your website, you should provide an explanation about how you plan to use their email addresses and phone numbers. Why? Because in addition to being the right thing to do, it also helps you comply with EU data privacy laws like gdpr. If you don't have a privacy policy, you could also discourage visitors from filling out your forms. So include a short line or two that reassures your visitors you won't sell their information. Just like Webdam's privacy policy, the copy.

On your button is what motivates and directs your visitors to take a desired action on your landing page. That's why using a word like submit is a bad idea. Not only is it too vague, but no one wants to submit to anything. You need to be more specific than that. Instead, tell buyers exactly what they're getting when they click the button. Use specific words like download your ebook if they're going to receive an ebook, access your coupon if they're going to receive a discount offer and sign up for free if they're going to receive newsletters or free trials. This is a good example for compelling button copy. You can you can tell visitors as much as you'd like about how good your offer is, but the truth is it's more compelling for them to hear about it from someone else. This is where social Proof comes in. Social proof is the positive influence created when a person finds out that other people are doing something. If site visitors see that people who have consumed the offer are speaking positively about it, they're more likely to think positively about it too. Consequently, they might be more likely to fill out the form and convert to a lead. Social proof can take the form of customer testimonials, short quotes from happy customers, case studies, embedded social media posts, number of downloads, users, and more. CodeAcademy, an online interactive platform that offers free coding classes, leverages customer testimonials as one form of social proof on one of their landing pages. Looking for even more help with your content strategy? Click the link in the description below. Thanks for watching. If you enjoyed this video, be sure to like it and subscribe. Let me know how you're doing in the comments below?