How to Create a Great Slogan for Your Business (Examples)

What if I told you you were just four words away from defining your brand and boosting your business? It's not a dream or an expensive hack. It's the power of a great slogan. In this video, no matter what's in your wallet with me, you're in good hands. I'm going to walk you through a simple four step process you can use to build your own slogan. If you're on the fence about watching this video, I have three words for you. Just do it. Let's dig in. Step 1 Define your brand's core message and USP what does your business stand for? What drives it? What makes you unique? These are the questions that your core message will answer. Whether it's to empower athletes or to help consumers find their plant power, your core message is the place where you'll start to mold your slogan. If you're stuck or uncertain about what your core message is, start by taking a good hard look at your mission statement and break it down into three to five keywords. For example, let's take a look at this beautiful mission statement from my new hat business. At Torrey's Hats, we believe that style shouldn't be a luxury, it should be accessible to everyone. Our mission is to provide high quality, fashionable hats that don't break the bank, empowering our customers to express their unique style every day. Based on that statement, I'd then break it down into a few keywords. I'll go with stylish, affordable and comfortable. Now we want to make sure our slogan will eventually be functional by highlighting our unique style selling proposition. A USP is the quality that makes your product special compared to others. It's your unique edge. Think of FedEx's the World on Time. It's not just a slogan. It tells you exactly what unique aspect you can expect from the brand, which is timely worldwide deliveries. According to my mission, my USP would be Tory's hats are all about fashion that doesn't break the bank. With all of that information, together we arrive at my business's core mission. Affordable Style for your everyday. We're making progress here, but if you're feeling stuck or want even more insights, download our brand new free ebook on crafting the perfect business slogan. It's packed with tips and exercises to help you nail it. Click the link down below to get started. Step 2 Keep it short, Keep it simple. Whether it's just do it or think different, the best advertising slogans are the ones that truly describe what a brand or company stands for. In the shortest catchphrase Possible. Keeping your slogan short and sweet is the key. Aim for something clear and to the point, ideally between three to six words. No need to get fancy with it. So if I apply this to my core message, it'll change from Affordable style for your everyday to the slogan Affordable fashion every day. Ooh, we're chopping it up. I know you like that, don't you? It's also very important to say your slogan out loud to see how it sounds. Affordable fashion every day. Affordable fashion every day. Ask a friend to say it a few times. Does it roll off your tongue? If not, what syllables or words are causing the friction? Take them out. If you don't have access to folks who just want to sit around and repeat your slogan to you on command all day, you can also just use your phone's text to speech feature to see how your slogan sounds when it's read. Just write your slogan options into your notes, highlight them, and then click Speak.

Affordable fashion every day.

I know it may feel weird, but taking this into consideration increases the likelihood that people will say it themselves. Helping you and your business with word of mouth marketing. Because high quality, affordable, stylish hats for everyone to express their unique style daily just doesn't roll off the tongue. You know, Affordable fashion every day, that does. But now it's time for us to get emotional. Having a short and sweet slogan is important, but to continue helping your slogan really stick, you'll need emotional appeal. Because people don't just buy products. They buy experiences, identities, and feelings. What do I mean? Okay, take a look at this site. Disneyland doesn't tell you what they do. They tell you how you'll feel with the happiest place on earth. Your slogan should aim to inspire an emotional response that aligns with your brand values and the benefits of your product. Affordable fashion every day not only communicates that my product is budget friendly and accessible, but the word everyday also brings up feelings of reliability and daily luxury. We're a lifestyle. It tells my customers that high quality and style don't have to be occasional indulgences. They can be a regular part of your life. Whoa, whoa, whoa. That's a bar. I may need to actually bring this thing to life. But that's another video. Just like you tested the sound qualities of your slogan, you should also test its emotional impact. Ask friends, family, or focus groups how the slogan makes them feel. Use their feedback to refine it. By doing this step, you're even closer to tackling what comes next. Step number four, make it memorable. Right now, our slogan is concise, functional and emotional. But if you can't walk away from your proposed slogan for an hour and a half and remember it without looking, then you didn't really make it memorable. This is where rhyming, alliteration and wordplay can be added. To craft a slogan that's not only memorable, but also catchy, you can use a tool like rhymezone to help you out here. It's a site that'll help you find words that run let's put in affordable. Here we can see a few options based on syllable count. Rewardable would be a great fit if we had a rewards program to highlight, but since we don't, let's find some options for fashion instead. Looking at these options, we may be able to do something with Cash In. By combining these terms, our slogan can morph into a memorable line. Everyday Fashion Less Cash In. But the transformation doesn't stop there. To boost its memorability even more, we can turn it into a short jingle. Yeah, I said jingle. Let's make some magic. Jingle Maker is a tool that you can use to automate this process. If you feel a little intimidated right now, even if you don't like the final result, it serves as a great inspiration. The concept is very simple. Select an intro, put in text to generate your AI voiceover, select a background sound, select an outro, and then generate jingle to hear your masterpiece for his Everyday Fashion for Less Cash In. Feel free to experiment with the process here. Play around with different rhyming words, melodies and pacing until you hit that sweet spot. By the end of this step, you won't just have a slogan, you'll have an infectious reminder that'll keep your brand top of mind. Use your brand name sparingly While plastering the name of your brand all over your slogan is great for visibility, it can be kind of a double edged sword. On one hand, it's a great way to get your name stuck in people's heads, especially if you're a brand new business. But believe it or not, slogans without a brand name usually come across as more genuine and tend to be better liked. Now that you have a great slogan, it's time to check out what mistakes you should avoid when you do this process on your own. First up, don't be generic. Remember, your slogan should be a snapshot of what makes your brand unique. If your slogan can easily apply to any other business in your industry, you've missed the mark. Imagine you're deciding which pizza place to try and all have the same slogan of Best pizza in the city. None of those slogans actually help you make a choice as to what you want to eat for lunch. Get me get to the heart of what makes your product or service special. Don't use insider language. Using language that only industry insiders will understand is a big no no. Choose words that resonate with the people you're trying to reach. Your slogan should be accessible and understandable to your target audience. Lastly, it's not all about you. Your slogan isn't just a reflection of your business, it's also a message aimed at your potential customers. Make sure it focuses on the customer's needs, how you solve their problems, or how you make their lives better. Avoiding these common mistakes will set your slogan up to be way more relatable and appealing. You now have all the tools you'll need to go make your brand pop in a crowded marketplace. Now it's your turn to put these steps into action and make a slogan that speaks to your audience and and helps your brand shine. If you found value in this video, make sure to download our exclusive offer for a brand new ebook linked below. It'll give you exercises and over 50 examples you can choose from that will inspire your own slogan creation. As always, we want to hear from you. What's your favorite slogan? Drop those answers in the comments down below. If you haven't already subscribed, hit that subscribe button so you won't miss out on more content like this. Thanks for watching. Bye bye. I can't find this client info.

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