How to Create a Video Landing Page

Hi, I'm AJ from HubSpot and today I'm going to talk to you about video landing pages. If you enjoyed this video, don't forget to like it and subscribe to our channel. Post any questions or comments you have about video marketing in the comments below. First off, why should you consider creating a video landing page? Well, video marketing is becoming increasingly popular and for good reason. Video increases conversion rates, keeps visitors on your page longer, and is a more personable way to share a message and connect with prospects. Not only do customers prefer to see a video from companies, but video has been proven to increase conversions by up to 80%. The key is to create an effective video that doesn't distract visitors from the ultimate goal. The Call to Action now let's take a look at some easy ways to incorporate video into your landing page strategy. First, what should your video cover? A good landing page video focuses on the problems your product or service can solve and how exactly you can help keep your message simple, straightforward, and relatively short. You don't need to put a full length demo video on your landing page. A brief, informative video is the best way to keep your visitors engaged. Remember to keep the goal of your landing page in mind when creating that video. If a user ends up on a landing page, they're close to converting and the content of your video needs to convince them to take that next step. Here are a few things your landing page video should have engaging dialogue and narration, a length that's long enough to fully explain the product and its benefits, but short enough to keep the viewer's attention, empathy and relatability. For example, if you want users to sign up for a demo of your product, include a brief narrative driven video testimonial from real customers explaining in their own words how your product has helped them solve a problem. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to build. Once you've created a video, it's time to incorporate it into the content of your landing page. Your video should be placed above the fold of your landing page, which means visitors don't have to scroll down the page to see it. Your CTA should be featured prominently near the video so users don't get distracted. Remember, a successful landing page always puts the emphasis on the desired action you want the users to take. Your video should help urge users to click, not lead them away from your cta. Next, decide if you want your video to autoplay when users arrive on the page. If you go this route, be sure to disable sound unless users click into the video. Autoplaying a video can grab visitors attention immediately and create interest, but auto playing sound is generally considered disruptive and annoying and could turn users away. In this example from inbound.com, a silent video plays immediately when users arrive on the page. If you want to watch the full video, you can click watch 2018 video recap. And if you're ready to sign up, there's a prominent register now CTA layered over the video. This is a great example of using video to engage and not disrupt your audience. And remember, video doesn't always need to take center stage on your landing page. It can be a supporting player too. For example, this HubSpot landing page features a simple play button above the fold that users can click to open up a short product Video. This provides extra information in video form for the visitors who want it without distracting those who don't. The bottom line is incorporate video into your landing pages in a way that genuinely helps visitors learn more about your company. Test out different methods of using video on landing pages to see how users are interacting with your content. Remember, video is a powerful experience that can help introduce your company to your target audience, but you don't need to be a big company to get started. Even if you believe your product doesn't warrant a fancy, interesting explainer. Video, there's probably someone out there with a problem that can be solved by what you have to offer. Looking for even more help with your video marketing strategy? Click the link in the description to learn more. Thanks for watching and if you enjoyed this video, be sure to like it and subscribe to our channel. Let me know how you're doing video marketing in the comments below.